Montgomery Regional Airport (MGM) – Showing the True Cost of Travel

Project Description

Sixel strategically created and launched a True Cost Calculator tool on the new MGM website. It’s a marvelous tool, but only useful if passengers know it exists.

In an effort to educate travelers of the benefits of flying from their local airport, a series of print and digital ads were placed to create awareness and drive traffic to the airport’s website. The digital cost calculator advertisement was closely monitored using key metrics. The results are a more educated local community willing to take into account the full costs of flying.

Project Details

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